Fansly

Fansly: The Subscription-Based Platform for Creators and Fans

Fansly is a subscription-based social media platform that allows content creators to monetize exclusive content, including photos, videos, live streams, and direct messages. Launched in 2020 by Micheal Etelis under Select Media LLC, the platform is headquartered in Baltimore, Maryland. While it hosts a variety of content genres, Fansly is primarily known for adult content and is frequently compared to OnlyFans. The platform gained significant traction in August 2021 when OnlyFans announced a ban on sexually explicit content, triggering a massive influx of users and new creator applications.

Fansly operates on a commission model, taking a 20% cut of all transactions, with creators retaining the remaining 80%. A distinguishing feature is its tiered subscription model, which allows creators to set multiple subscription levels at different price points, each offering different perks such as exclusive content, chat access, or custom requests. Revenue streams include recurring subscriptions, pay-per-view content, tips, paid messaging, and live-streaming fees. The platform features an algorithmic "For You" feed, content watermarking, geolocation blocking, two-factor authentication, polls, 24-hour stories, and social media integration. Payouts are processed within one to two business days. In December 2025, Fansly expanded its live-streaming capabilities with ticketed access, private list gating, configurable chat permissions, stream goals, and interactive device integration. The platform has faced legal controversies, including allegations of anti-competitive behavior and a digital privacy class action lawsuit in 2025.